Our Story

Welcome to Ellure.

Born in 2024, we are a Delhi based brand, with a mission to bring transparency, ethical manufacturing, and unique, one of a kind garments into the womenswear space.

Tiksha, our founder, wanted to create a brand where community was at the forefront. This brand was made by a woman, inspired by women. Our pieces are limited. We drop garments slowly, and with purpose. 

Our mission.

⟡ We appreciate you as a consumer. We want you to feel confident and empowered in your Ellure garments. You are not just a number to us. We welcome and appreciate any feedback.

⟡ We offer sizes XS-XL. We aim to increase this size range as our brand grows.

⟡ We pledge to always be a transparent, ethical, and sustainable brand.